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Why I Started Headley Web & SEO

TL;DR: After years in ministry and running a family flower farm, I saw how many small business owners in Northeast Alabama are great at what they do but invisible online. Headley Web & SEO exists to fix that.

March 13, 2026Updated March 25, 20262 min read
Why I Started Headley Web & SEO

I built my first website for my church in Weaver. Then I built one for our family flower farm. Heather grew the flowers, and I figured out how to get people to find us. A Squarespace theme I barely understood and a Google Business Profile I set up at the dinner table after the kids went to bed. It wasn't pretty, but it worked. People started showing up who'd never driven down our road before.

What I Keep Hearing

I was at a birthday party for a friend of my son's in Pleasant Valley, talking to Justin, a woodworker who builds custom tables. He was great at his craft, had real success in his business, but he confessed he had no idea how to market himself, let alone build a website. The whole idea overwhelmed him.

I keep hearing versions of that conversation. Business owners who tried a GoDaddy site but ended up talking about themselves instead of their customers. Owners who've never even claimed their Google Business Profile. They'd paid for something that was supposed to help, and it just sat there. The phone didn't ring. They figured that's just how it goes.

It's not. It just has to be built the right way.

What I'm Building

That's why I started Headley Web & SEO. I build websites for local service businesses: contractors, tradespeople, the people whose work keeps Northeast Alabama running but whose online presence doesn't do them justice. Every site follows the StoryBrand framework, which means the site talks about your customer's problem first and makes the next step obvious.

I'm not done building. If your business is good but your website doesn't show it, I'd like to fix that.

Headley Web & SEO

Matt Headley

Headley Web & SEO · Jacksonville, AL

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