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Headley Web & SEOHeadley Web & SEO

How I Help Local Businesses Get Found

Clear websites. Local SEO. Google Business Profile. Everything your business needs to show up when customers search, for a flat, predictable rate.

What I Do

Every Service, One Goal

Put your business in front of customers who are already searching for what you do, and keep it there.

Custom Web Design

I build clean, mobile-ready sites that look professional and actually work for your business.

  • StoryBrand messaging that makes customers the hero
  • Mobile-first design that looks great on every device
  • Fast load times that keep visitors on your site
  • Clear calls to action that drive phone calls
  • You own your website from day one. No contracts

Local SEO Optimization

I optimize your site's structure so local customers find you first when searching for your trade.

  • Keyword research for your specific trade and market
  • On-page optimization: titles, meta, schema markup
  • Content structured for Google AND AI answers
  • Local search targeting for your service area
  • FAQ sections that Google features in search results

Google Business Profile

I setup and manage your Google Map listing to drive more phone calls and booked jobs every month.

  • Full profile setup and optimization
  • Category and service area configuration
  • Review response coaching and strategy
  • Photo optimization for your listing
  • Ongoing management included in Growth Care & Accelerate plans

Monthly Care & Growth

Hosting, updates, Google Business Profile management, and content — handled for you month after month. See care plans →

AI Visibility

I structure your content so ChatGPT, Google AI, and Perplexity recommend your business. Built into every site, monitored in Accelerate.

Why Me

Why Local Businesses Choose Me

You Own Everything

No contracts, no hostage situations. Your site, your domain, your data. From day one.

One Person, Not an Agency

I answer my own phone. I live in Jacksonville. If your site has a problem, you're texting me, not opening a ticket.

StoryBrand Messaging

Every site uses the StoryBrand framework to make your customer the hero, so your message actually connects.

Built for AI Visibility

I structure your content so you show up in AI answers from Google and ChatGPT, not just traditional search.

Common Questions

Straight Answers for Local Business Owners

How much does a small business website cost?

A professional small business website from Headley Web & SEO costs between $495 and $1,195 as a one-time flat rate. The Get Found plan ($495) is a single-page site with clear messaging and mobile-friendly design. Get Calls ($795) adds 3-5 pages with search optimization and FAQ sections. Get Booked ($1,195) is a full 5-7 page site with advanced SEO, AI visibility, and structured data. Every plan includes Google Business Profile setup, and you own your website from day one. No contracts.

What is local SEO and why does my business need it?

Local SEO is the process of optimizing your website and online presence so customers in your area find you when they search for your services. When someone in Anniston searches “HVAC repair near me,” local SEO determines whether your business appears in Google's Map Pack or gets buried on page two. It includes on-page optimization (titles, meta descriptions, schema markup), Google Business Profile management, and content structured around the specific trades and towns you serve. Without local SEO, even a great-looking website won't generate phone calls.

What is AI visibility and how does it help my business?

AI visibility means structuring your website so AI tools like Google AI Overviews, ChatGPT, and Perplexity can read, understand, and recommend your business. Over 80% of Google searches now end without a click, often because AI answers the question directly. If your business isn't structured for AI to cite, you're invisible in the fastest-growing search channel. AI visibility includes answer-first content, schema markup that AI parsers trust, and entity optimization so AI knows your trade, your town, and your hours.

Do I need a website if I already get referrals?

Yes. Referrals are your best leads, but most people still Google your business before they call. If what they find is a dead Facebook page or nothing at all, that referral becomes someone else's customer. A professional website is the closer your referrals need. It confirms you're legitimate, shows your work, and makes it easy to call or book in one tap.

Pricing

Build Plans

Flat-rate, one-time build. No ongoing fees unless you want them. You own your website from day one.

Get Found

$495

one-time

Get online. Get visible. Get found.

Typically 1 page · ~1–2 weeks*

  • Professional, mobile-ready design
  • Clear messaging that converts visitors
  • Analytics so you can see who's visiting
  • Google Business Profile setup
  • You own everything. No contracts

Paired with Essential Care: $49/mo

First 3 months included free

Get Found Now
Best Value

Get Calls

$1,495

one-time

Show up in search. Start getting calls.

Typically 3–5 pages · ~2–3 weeks*

  • Built to show up when locals search for your trade
  • FAQ section Google features in search
  • Blog built + 2 launch posts written for you
  • Also includes
  • Professional, mobile-ready design
  • Clear messaging that converts visitors
  • Analytics so you can see who's visiting
  • Google Business Profile setup
  • You own everything. No contracts

Paired with Growth Care: $99/mo

First 3 months included free

Start Getting Calls

Get Booked

$1,995

one-time

Become the obvious choice in your area.

Typically 5–7 pages · ~3–4 weeks*

  • Pages for your city and trade, so locals find you first
  • 4 blog posts written so AI tools recommend you
  • Google Maps listing fully built out
  • Google knows your trade, your town, and your hours
  • Also includes
  • Built to show up when locals search for your trade
  • FAQ section Google features in search
  • Blog built + 2 launch posts written for you
  • and everything in Get Found

Paired with Accelerate: $199/mo

First 3 months included free

Become the Local Authority

Flat-rate build. No surprises. 50% upfront, 50% at launch.

*Timelines begin once all content (text, photos, logos) is received.

Currently accepting founding clients

I’m building sites for a small number of founding clients at a significantly reduced rate in exchange for a testimonial and case study. Ask about availability →

Monthly Care Plans

Care Plans

Every build includes 3 months free. After that, stay on the plan that fits where your business is headed, or cancel anytime.

Essential Care

$49/mo

Your site stays live and up to date.

For businesses that want hands-off hosting. A professional has it covered. No Squarespace login, no guessing if your site is still running.

  • Hosting & security handled for you
  • Up to 30 min of updates/month (text, photos, hours, prices)
  • Uptime monitoring, so I know if it goes down before you do
  • Email support
Start with Essential Care
Best Value

Growth Care

$99/mo

Your Google Maps presence, actively managed.

Google Maps often drives more calls than the website itself. This plan keeps your listing active, accurate, and building reviews, without you lifting a finger.

  • Everything in Essential Care
  • Google Business Profile managed (posts, review responses, Q&A)
  • Monthly results report: calls, clicks & impressions
  • Review acquisition coaching. I tell you what to ask and when
  • Up to 1 hr of edits/month
Start with Growth Care

Accelerate

$199/mo

Content that compounds. Visibility that grows.

For businesses that want to keep climbing in Google search, Google Maps, and AI tools like ChatGPT. Two new posts a month means more pages ranking, more questions answered, more reasons for customers to find you.

  • Everything in Growth Care
  • 2 blog posts/month, researched, drafted, and published for you
  • Monthly 30-min strategy call
  • AI visibility monitoring (ChatGPT & Perplexity)
  • Quarterly content refresh on existing pages
Start with Accelerate

Care plans are optional. Your site is yours. No hosting lock-in, no contracts.

FAQ

Common Questions About Our Services

How much does a small business website cost?
A professional small business website costs between $495 and $1,995 as a one-time flat rate. The Get Found plan ($495) is a single-page site with clear messaging and mobile-friendly design. Get Calls ($1,495) adds 3-5 pages with search optimization and FAQ sections. Get Booked ($1,995) is a full 5-7 page site with advanced SEO, AI visibility, and structured data. Every plan includes Google Business Profile setup, and you own your website from day one. No contracts.
What is local SEO and why does my business need it?
Local SEO is the process of optimizing your website and online presence so customers in your area find you when they search for your services. It includes on-page optimization (titles, meta descriptions, schema markup), Google Business Profile management, and content structured around the specific trades and towns you serve. Without local SEO, even a great-looking website won't generate phone calls.
What is AI visibility and how does it help my business?
You know how people are starting to ask ChatGPT and Google's AI for recommendations instead of scrolling through search results? AI visibility means structuring your website so those tools can read, understand, and recommend your business. It includes answer-first content, schema markup that AI parsers trust, and entity optimization so AI knows your trade, your town, and your hours.
I already have a website. Do we have to start from scratch?
Not always. Sometimes a renovation beats a rebuild. I'll take an honest look at what you've got and tell you whether it's worth saving or if we're better off starting fresh. No hard sell either way.
How long does a website project take?
3-4 weeks from “let's do it” to “holy cow that's my website.” The biggest variable is usually how fast we can round up your photos and business info. I'll tell you exactly what I need so nothing holds us up.
What happens if I need edits after launch?
First 30 days of tweaks are on me. After that, optional care plans start at $49/mo if you want ongoing help — or you can just call me when something comes up. I'm not going to leave you hanging.
How does payment work?
Half upfront, half when the site goes live. That's it. No retainer, no auto-billing surprises, no “processing fees” that magically appear.
What makes you different from a big agency?
A big agency puts you on a project board and assigns you to whoever's free. I'm one person. I answer my own phone. I live in Jacksonville. If your website has a problem, you're not opening a support ticket — you're texting me.

Ready to Get Found?

Stop losing customers to competitors with better websites. Let's get your business online the right way.

Serving Jacksonville, Anniston, Gadsden, and Calhoun County

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Web Design and SEO Services in Anniston, Gadsden & Calhoun County

Headley Web & SEO offers five core services for local businesses in Northeast Alabama: custom web design (clean, mobile-ready sites), local SEO optimization (on-page structure, keyword targeting, and search visibility), Google Business Profile setup and management, monthly care plans for ongoing maintenance and growth, and AI visibility optimization so your business gets recommended by tools like ChatGPT and Perplexity. Every build includes local SEO foundations, mobile responsiveness, and clear calls to action designed using the StoryBrand messaging framework. Pricing starts at $495 (Get Found), $1,495 (Get Calls), and $1,995 (Get Booked). Monthly care plans start at $49/mo. First 3 months included free with every build. All sites include full ownership. No contracts or monthly hosting traps. Serving Jacksonville, Anniston, Oxford, Gadsden, and surrounding communities.