March 18, 20265 min read
Nobody Reads Your Website (Here's What They Actually Do)
Your visitors aren't reading your website. They're scanning it. Here's how people actually behave on small business websites, and what to do about it.
Read moreThe Headley Web Blog
Practical web design and SEO advice for local business owners who want their website to actually generate leads.
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March 13, 20265 min read
5 Things Your HVAC Website Needs to Rank on Google
If your HVAC website isn't showing up on Google, it's probably missing one of these five things. Here's what Google actually looks for, and what your customers need to see.
Read moreMarch 13, 20264 min read
Web Design for Plumbers: What Actually Gets Phone Calls
Most plumber websites look the same and none of them generate leads. Here's what a plumbing website actually needs to get the phone ringing, from someone who builds them.
Read moreMarch 12, 20265 min read
StoryBrand for Small Business: A Practical Guide
The StoryBrand framework helps small businesses turn confusing websites into clear sales tools. Here's how it works, explained without the marketing jargon.
Read moreMarch 11, 20265 min read
How Much Should a Small Business Website Cost in 2026?
Honest breakdown of what small business websites actually cost in 2026, from DIY to agencies, and what you should expect at each price point.
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March 11, 20263 min read
Why Your Website Isn't Converting (And the Framework That Fixes It)
Most small business websites look fine but don't generate leads. Learn how the StoryBrand framework turns your site into a sales tool by making your customer the hero.
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