Click any Copy prompt button below, paste into the AI, and replace the [bracketed bits] with your actual answers.
Read the AI's reply critically. Keep what sounds like you. Toss what doesn't. You're the editor.
One rule: AI is fast at draft #1. It is very bad at sounding like a specific person on the first try. Always rewrite the AI's output in your own voice before publishing.
1
Sharpen your customer description
Use after BrandScript Section 1 (Character)
I run a [type of business] in [city/region]. My customer is roughly: [paste your character description]. They want: [paste what they want].
Rewrite my customer description in 2–3 sentences using plain language a 9th grader could read. Make it specific and concrete — names of neighborhoods, types of jobs, life stage if relevant. Avoid corporate words like "stakeholders" or "consumers." Don't add anything I didn't tell you.
2
Find the three layers of the problem
Use after BrandScript Section 2 (Problem)
My customer's external problem is: [paste external problem].
Help me name the internal problem (how this makes them feel day to day) and the philosophical problem (why it's just plain wrong that they're stuck with this). Give me 3 options for each, written as one short sentence. Use the everyday language a customer would actually say out loud — not marketing language.
3
Write empathy + authority statements
Use after BrandScript Section 3 (Guide)
I'm positioning myself as a guide — not the hero — to my customer.
My customer is: [paste character].
Their main problem is: [paste external + internal problem].
My background / proof I can help: [list credentials, years in business, results, examples].
Write me 3 empathy statements (sentences that prove I get what my customer is going through, without being sappy) and 3 authority statements (sentences that show I can actually help, without bragging). Keep each under 20 words. Sound human, not like a brochure.
4
Tighten your 3-step plan
Use after BrandScript Section 4 (Plan)
Here's my current 3-step plan for working with me:
Step 1: [paste]
Step 2: [paste]
Step 3: [paste]
Rewrite each step as a short, action-led phrase (3–6 words) that sounds friendly and removes any confusion. Each step should start with a verb. Don't use jargon. Don't add a 4th step. Give me 3 alternative versions of the whole plan.
5
Generate a strong direct CTA
Use after BrandScript Section 5 (Call to Action)
I need a direct call-to-action button for my homepage and a softer transitional CTA for visitors who aren't ready yet.
My business: [type of business + city]
What I want them to do: [book / call / buy / schedule…]
The transitional offer I can give: [free guide / audit / checklist / call]
Give me 5 direct CTA button options (3 words max each) and 5 transitional CTA options (5 words max each). They should feel inviting, not pushy. No exclamation marks.
6
Name the stakes (failure)
Use after BrandScript Section 6 (Failure)
If my customer doesn't act, here's what they keep losing: [paste your draft answer].
Help me sharpen this. Give me 3 versions of the "stakes" written as a short list (3 bullets each) that I could put on a homepage section titled something like "What's at stake if you do nothing?" — concrete, specific, and grounded in real consequences. Avoid fear-mongering. No all-caps. No "don't miss out!"
7
Paint the success picture
Use after BrandScript Section 7 (Success)
Here's what success looks like for my customer after working with me: [paste your draft answer].
Rewrite this as 3 short bullets I could put on a homepage section called "What life looks like after." Each bullet should be a concrete, before-and-after style image (e.g., "Wake up to leads in your inbox instead of crickets"). No vague words like "transformation" or "next level."
★
Generate your one-liner
After your BrandScript is filled in
Here's my full StoryBrand BrandScript:
Character: [paste]
Want: [paste]
External problem: [paste]
Internal problem: [paste]
Philosophical problem: [paste]
Plan: [paste]
Success: [paste]
Write me 5 different one-liner options I could use as my homepage headline and to introduce myself at networking events. Use this template as a starting point but feel free to vary it: "We help [character] who [problem] so they can [success]." Keep each under 20 words. Sound conversational, not like a tagline.
Reality Check
Now Let's See If Your Site Actually Says This
A polished BrandScript and AI-refined copy is half the battle. The other half is whether your current website actually communicates it. Send me your URL — I'll send back a free, plain-English audit with what to fix first.
