Worksheets & AI Prompts for Local Business Owners
Practical, fill-in-the-blank tools to clarify your message, plan your website, and use AI like a smart assistant — not a black box.
Most business owners don't have a marketing problem. They have a clarity problem. Customers don't buy what they can't understand — and they won't pick you over the competition if your website doesn't tell them, in plain English, what you do, who you help, and how to get started.
These resources are built around the StoryBrand framework — a method for clarifying your message so customers actually listen. They're free. They're meant to be printed, written on, and brought to your kitchen table.
Start with the BrandScript. Every other worksheet builds on it.
StoryBrand BrandScript for Local Business
Fill out your customer's story in 7 sections. Discover your one-liner, your stakes, and exactly what your website should say.
Foundational · 15-minute exerciseOpen the worksheetAvailable NowAI Prompt Companion: BrandScript Edition
Copy-paste prompts for ChatGPT or Claude that help you refine each section of your BrandScript — without losing your voice.
AI Companion · Pairs with the BrandScriptOpen the worksheetThe One-Liner Builder
Turn your BrandScript into a single sentence you can say at networking events, put on your homepage, and use in your elevator pitch.
Worksheet · 10-minute exerciseWebsite Wireframe Worksheet
Map out your homepage section by section using the StoryBrand wireframe. Hand it to any designer (or use it yourself) to build a site that converts.
Worksheet · 20-minute exerciseGuide vs. Hero Positioning Sheet
Stop accidentally making your business the hero of your marketing. A short exercise to position your customer as the hero — and you as their guide.
Positioning · 5-minute exerciseAI Prompt Cheat Sheet
A printable page of vetted AI prompts for site structure, copywriting, and small-business planning — written for owners, not engineers.
AI Companion · Reference sheetBe the First to Know When New Worksheets Drop
No spam. Just a short note when a new worksheet, prompt sheet, or local-business resource is ready. Unsubscribe anytime.
Let's Build the Site to Match
Worksheets clarify your message. A real website puts that message in front of customers. Start with a free audit and we'll go from there.